Star Wars Jedi Temple Challenge


Kelsea Ballerini

iHeart Media

Zach Levi


Aloe Blacc

iHeart Media



Alien News Desk


Andy Grammer

iHeart Media

Hocus Pocus


Julia Michaels

iHeart Media



Liquid Theory was forged out of the creative spirit of MTV where founders Julie and Austin Reading met as college interns in NYC. Having the chance to produce, direct, edit, and write across all the Viacom Networks was an incredible crash course in content creation. After a few years of freelance and staff positions, Liquid Theory was born.

Their first project out of the gate was a dream job, having been hand-picked by Bono to produce an emotional tribute to 9/11 at the Super Bowl during the U2 half-time performance. This led to a long creative relationship with the band.

After a string of other rewarding projects, the company relocated to Los Angeles where their first official pitch was greenlit to series and they were off.

Since then, Liquid Theory has created, produced, directed and written scripted and unscripted series, live action and animated content, award shows, event shows, feature films, commercials, digital branded content, and more.

Austin recently Executive Produced FOX’s “2022 iHeart Radio Music Awards,” the "NYE TOAST & ROAST 2022,” also on FOX and hosted by Ken Jeong and Joel McHale, and CNN’s 9/11 20th anniversary special “SHINE A LIGHT.” Prior to that he helped to stage the massive live global event "VAX LIVE” that aired live simultaneously on ABC, CBS, FOX, iHEART, Youtube and Facebook.

Prior to that, Austin EP'd 'New Year's Eve Toast & Roast 2021' on FOX and Liquid Theory had the honor of creating both the first International Women's Day special for iHeart Radio, with the powerful "iHeart's See Her Hear Her" virtual event featuring Gwen Stefani, Cardi B and Kelsea Ballerini, and the moving, "iHeart's FIRST RESPONDER FRIDAYS" series, featuring John Legend, Meghan Trainor, and more.

Recently, Julie served as Creative Executive at the Disney Channel where she ran point on "Disney's Fam Jam", a 21-episode straight-to-series dance competition show and was the creative point on a baking competition pilot that was the highest rated in the channel’s history.

Other recent projects include "STAR WARS: Jedi Temple Challenge" series which Austin directed for Disney+, as well as the "Dollar Toy Squad" series for Nickelodeon, Freeform's "31 Nights of Halloween" event show where Austin served as an EP and short film director.

In addition, Liquid Theory rebranded music conglomerate LiveXLive, and received a 12-episode pick up for their animated series "Alien News Desk" on SyFy which they created with their friends at Titmouse Animation.

Liquid Theory's client list includes: Disney, Disney+, Freeform, iHeart Media, LiveXLive, Global Citizen, MTV International, MTV, MTV2, VH1, Nickelodeon, Paramount TV, Comedy Central, Twitter, History, TruTV, FOX, CBS, NBC, SyFy, Bravo, Lifetime, TLC, E!, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.


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