Star Wars Jedi Temple Challenge


Kelsea Ballerini

iHeart Media

Zach Levi


Aloe Blacc

iHeart Media



Alien News Desk


Andy Grammer

iHeart Media

Hocus Pocus


Julia Michaels

iHeart Media



Liquid Theory was forged out of the creative spirit of MTV where founders Julie and Austin Reading met as college interns in NYC. Having the chance to produce, direct, edit, and write across all the Viacom Networks was an incredible crash course in content creation. After a few years of freelance and staff positions, Liquid Theory was born.

Their first project out of the gate was a dream job, having been hand-picked by Bono to produce an emotional tribute to 9/11 at the Super Bowl during the U2 half-time performance. This led to a long creative relationship with the band.

After a string of other rewarding projects, the company relocated to Los Angeles where their first official pitch was greenlit to series and they were off.

Since then, Liquid Theory has created, produced, directed and written scripted and unscripted series, live action and animated content, award shows, event shows, feature films, commercials, digital branded content, and more.

Austin just wrapped "VAX LIVE" with Global Citizen, hosted by Selena Gomez and featuring Jennifer Lopez, Foo Fighters, H.E.R and more. The show debuted simultaneously on ABC, CBS, FOX, iHEART, Youtube and Facebook.

During the last year, Austin EP'd 'New Year's Eve Toast & Roast 2021' on FOX with Ken Jeong and Joel McHale, and in March 2021 Liquid Theory honored International Women's Day with the powerful "IHeart's See Her Hear Her" virtual event featuring Gwen Stefani, Cardi B and Kelsea Ballerini, as well as "iHeart's FIRST RESPONDER FRIDAYS" series, featuring John Legend, Meghan Trainor, and more.

Recently, Julie served as Creative Executive at the Disney Channel where she ran point on "Disney's Fam Jam", a 21-episode straight-to-series dance competition show and was the creative point on a baking competition pilot that was the highest rated in the channel’s history. Julie also helped develop "Disney’s Magic Bake-Off", a new series at the Disney Channel premiering in August 2021.

Other recent projects include "STAR WARS: Jedi Temple Challenge" series which Austin directed for Disney+, as well as the "Dollar Toy Squad" series for Nickelodeon, Freeform's "31 Nights of Halloween" event show where Austin served as an EP and short film director.

In addition, Liquid Theory rebranded music conglomerate LiveXLive, and received a 12-episode pick up for their animated series "Alien News Desk" on SyFy which they created with their friends at Titmouse Animation.

Liquid Theory's client list includes: Disney, Disney+, Freeform, iHeart Media, LiveXLive, Global Citizen, MTV International, MTV, MTV2, VH1, Nickelodeon, Paramount TV, Comedy Central, Twitter, History, TruTV, FOX, CBS, NBC, SyFy, Bravo, Lifetime, TLC, E!, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.


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